Half of all new businesses fail during the first two years. All too often the cause of failure is not the quality of the product or service, the effort and talents of the people, or the sales and marketing. It is quite simply financial failure - running out of money - which leads to closure, if not bankruptcy. In many cases, this failure could have been avoided by simple but effective planning from the outset. In too many new businesses well-qualified people enthusiastically develop their goods or services but pay insufficient attention to cashflow. Late payment erodes profits and stifles growth. A sale is not really made until it has been paid for. The discipline of ensuring prompt payment is called credit control or credit management and it has to be a priority if a business is to succeed. Granting credit to a customer involves the risk of non-payment and so should only be done after checking and assessing that risk. A bad debt means that a company could have to make sales five...